So why not simply deploy a CRM if you want contact management features? Because no matter how beautifully it's designed, a fully functioning CRM, even one built as a small business CRM, is more than just a software implementation. They may also include an overview of other touchpoints with that customer, such as verbal communications or help desk calls.
These systems generally work to maintain rock-solid addressing data, along with a summary of sales and associated sales rep information (especially any open contracts). Pure contact management systems are much more focused. CRM systems attempt to track all customer interactions and then tie that data into the sales pipeline, digital marketing campaigns, and even your supply chain. If you think customer relationship management (CRM) and contact management are the same thing, you're almost right.Ĭontact management is a subset of CRM. How to Set Up Two-Factor Authentication.How to Record the Screen on Your Windows PC or Mac.How to Convert YouTube Videos to MP3 Files.How to Save Money on Your Cell Phone Bill.How to Free Up Space on Your iPhone or iPad.How to Block Robotexts and Spam Messages.
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